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Posted on: 23 August 2016

If you're looking for ways to grow your car sales business, one of the most important things to consider is your online presence. Whether you're in the small group of those who are still not online yet or you have a basic webpage just to claim your corner of the internet, you need to focus some efforts on your online strategy. One of the best things you can do to make your dealership more relevant and draw in customers is to develop a responsive website with integrated lead generation tools. Here are some things you should know.

What Exactly Is A Responsive Site?

The term 'responsive site' refers to a website that adapts based on what kind of device the viewer is using. This is important because the significant difference in screen sizes between a full-sized desktop monitor and a traditional mobile phone can drastically affect the way that your site appears. Investing in a responsive site will create a platform that resizes automatically. In some cases, it can even mean a completely different layout for smaller mobile screens.

Why Invest In a Responsive Site?

Maintains Customer Attention - With nearly 60 percent of consumers making the majority of their purchase decisions on their mobile devices, you won't risk losing that business due to a hard-to-navigate site. Opting for a responsive site ensures that you're tailoring to the majority of potential customers.

Keeps Search Engines Happy - Some of the major search engines are making shifts toward prioritizing search results for websites that are considered mobile-friendly. The search algorithm change is designed to tailor search results to the changing dynamic of the consumer marketplace. Search engines want to be sure that search results are relevant to most all consumers, so sites that are adaptable will be listed first on the result pages.

Lead Generation Support - Responsive sites are usually more up-to-date in terms of code support, which allows for the integration of tools like lead generation support. When you work with a company that handles this kind of support, you'll have the ability to pre-qualify shoppers while they're browsing your inventory, all with a tool that integrates onto your site. This may help you draw more customers in because you'll be able to capture their information to target them with marketing campaigns tailored to their specific demographic.

As you can see, there are many reasons to invest in a mobile responsive site. Now that you understand what it is and how it can help your business, talk with a web developer about updating your online presence. Then, you can work with a lead generation specialist to integrate tools into the platform.